Engagement is at the heart of donor cultivation. A well-executed donor strategy can increase awareness about an organization’s mission, create authentic means by which donors can participate in the work, entice donors to stay in touch, and set in place the components enabling a nonprofit to foster community support, secure strategic partnerships, and amplify the organization’s impact.

In Part 3 of our Fundraising for Farmers Market webinar series, Pamela J. Oakes of The Profitable Nonprofit illuminates best practices of donor acquisition and retention and the keys to sustaining a large base of vested supporters.