The OFMA Resource Library
Brand & Marketing Toolkit
Brand & Marketing Toolkit
Your farmer’s market is one of the gem’s of your community, and you want to get the word out! How do you promote your market and your vendors, build more meaningful relationships with your current customers, and reach new customers? OFMA is excited to launch our new Brand & Marketing Toolkit to help you tackle these questions. Packed with brand and marketing how-tos, tips and tools, you’ll learn how to build an authentic brand, connect with customers, and promote your market.
Just like you have a unique personality — the way you look, talk, and experience the world — your farmers market has the same. When we're referring to a business's personality, we call it their brand. A brand is your market's identity — the unique combination of your looks, market culture, ideals and values, and your reputation.
Brand & Marketing 101
A well-crafted brand will inspire and evolve alongside your market as it grows. It will support you in creating a strong, authentic relationship with the customers and people you serve. How do we create a well-crafted brand? That's where brand development and strategy comes in.
Brand Strategy & Development
It’s time to get the word out! Building your own audience, tapping into the audiences built by other groups, and (strategically!) spending your dollars to tap into new audiences are three ways to make sure the community knows how great your market is and everything you have to offer.
Owned, Earned (and Paid) Media
Your farmer’s market is a community hub, and you want more foot traffic! How do you create print work and signage that will promote your market and your vendors, build more meaningful relationships with your current customers, and reach new customers?
Print: Signage & Environmental Graphics
Print: Printed Giveaways & Goodies
Your farmer’s market is a community hub, and you want more foot traffic! How do you create print work and signage that will promote your market and your vendors, build more meaningful relationships with your current customers, and reach new customers?
