As a market manager, you play a crucial role in ensuring the success of local food systems. This success depends on your ability to reach and engage the community that supports farmers markets.
Crafting a compelling story and knowing where to begin can be challenging. How do you reach the right people and grow a loyal customer base and unwavering support?
Create a communications plan to guide marketing efforts that will draw shoppers and supporters in and keep them coming back season after season.
Amelia Dortch of Hines Dortch Consulting will provide market organizers with tools to build an actionable communications plan that will increase your market’s reach and following. Plus, market manager and interim Black Food Sovereignty Council executive director Allinee "shiny" Flanary will share how a carefully crafted communications plan benefits the Come Thru Market.