WIC/SR
Farm Direct

Market Rides

debit food stamps 
Food Stamp Marketing 

voter
registration 

be an OFMA associate

 






Marketing to 
Food Stamp Shoppers 

Food Stamp Shoppers' 
Perceptions of Farmers' Markets

  • Appreciate the welcoming community atmosphere 

  • Highly value buying healthy food for the family

  • Farmers' Markets are expensive 

  • Market hours are inconvenient 

  • Shopping is a more complex experience than grocery store

  • Limited discount pricing 

  • Too many physical barriers for strollers and elderly

Tips from Other 
Market Managers

  • Make shopping easier with better signage and group pricing (4 for $1) 

  • Volunteers offer mothers help to find products and navigate market.

  • Educate shoppers on better meal planning and easy ways to prepare fruits and vegetables 

  • With different state agency and food bank reports, determine the potential number of food stamp shoppers who live near the farmers market.  Example: Oregon Department of Human Services Food Stamp Participation Report by Zip Code/County

  • Create a map for the market board to visually see what neighborhood has a high number of food stamp participants 

  • Share market information through other community organization literature:  Food Banks, State Food Stamp Offices, State Extension Services......

  • Create market posters for food stamp offices, local businesses, Loaves and Fishes, thrift stores.....

  • Send market information in food stamp mailings 

  • Use food stamp promotional information provided in the market's Food Stamp Permit packet.  

  • For college students, use university media

  • Promote the program through local churches and Head Start centers

  • Write newspaper articles highlighting the program's community partnerships

  • Post Debit Food Stamp services on websites 

  • Create signs to advertise the program throughout the market on market day. 

  • Ask Food Stamp participants to volunteer at the market as well as other local minority shoppers. Word of Mouth is the best advertising

Research on Farmer' Market Food Stamp Shoppers. 

Barriers to Using Urban Farmers' Markets:  An Investigation of Food Stamp Client's Perceptions  
October 2005 Oregon Food Bank 

Food Stamps Accepted Here - Attracting Low Income Consumers to Farmers" Markets. 
August 2007, DC Hunger Solutions. www.dchunger.org 

Farmers' Market Flyer Samples

Hunger Community Outreach 

Other Resources of Interest 

 

 


OFMA

PO Box 13272
Portland, OR  97213
Phone:503-525-1035
Fax:503-284-0862